Silver Linings in the Smoke Losing your house shows you who your friends are. Thankfully, we have a lot of them.

Watching your house burn can change your perspective quickly. It's an eye opening experience in more than one way.
open.substack.com/pub/illiquid...

Unfiltered Ownership #1 Real stories of what running a brewery is like

Friday night: 911-dispatching from my couch for a "missing" backpack that never existed while a guy sabotaged my bartender’s tires.
Launching "Unfiltered Ownership"—a new series of raw stories from the brewery trenches. www.illiquid.beer/p/unfiltered...

The Fed is Performing Acupuncture with a Pitchfork Relief and pain are neighbors in this economy—where a cut could save a job but reignite the very fire that burned the consumer in the first place.

Claudia Sahm warns of a "Zero Job" year. Carl Weinberg is whispering about rate hikes.

Using interest rates to fight a war-induced oil shock isn't a strategy—it's a mismatch. Households don't "cool off" at $5 gas; they shut down.

tinyurl.com/illiquidasse...

The Great Social Snap-Back What if AI pushback gives us the opposite of social atrophy?

Is the "Third Place" dead? Or just coiling for a massive snap-back?

We tried to automate the friction out of being human, but you can't digitize a vibe. Physical presence is the ultimate luxury good in an AI world.

The Mean Reversion of the Soul is comming.
open.substack.com/pub/illiquid...

Nightmares Are Dreams, Too. The 20% of Entrepreneurship Nobody Talks About

Everyone loves the idea of "being your own boss" until you're dealing with broken rooftop HVACs, unhinged 1-star reviews, and texts about guys doing cocaine at the end of the bar.

New piece is up: Nightmares Are Dreams, Too.
open.substack.com/pub/illiquid...

The Great Social Atrophy How the Confluence of the AI Workplace, Remote Everything, and Social Decline Will Kill the Happy Hour

AI is eating the entry-level job. Sky-high rent is destroying disposable income. And remote work means the "office" is now just a bedroom.

The traditional Happy Hour isn't just fading out—it's being structurally automated out of existence.

Latest Illiquid Assets:
tinyurl.com/illiquidasse...

The Art of the Fumble It's okay to not know what the hell you are doing.

A linear career path was never the way for me. Thankfully, I enjoy the suck of figuring things out.

Illiquid Assets #7 is about the "Art of the Fumble" and why you should try something you might suck at.

Micro Brews, Macro Views. 🍻📉

tinyurl.com/illiquidasse...

The Experience Treadmill When successful events disrupt the the operation

Latest Substack is up!

Today we focus on how events and experiences can become a never ending treadmill for business owners.
www.illiquid.beer/p/the-experi...

The Double Standard of the Algorithm The High Cost of Being Seen: Why visible AI is "gross" for small biz while hidden AI is the standard for everyone else.

Visible AI is "gross." Hidden AI is the standard.
Why small businesses get shamed for using the tools while Big Tech uses "Invisible AI" to slash jobs.
The toothpaste is out of the tube. Unless you’re living in a yurt, you’re using it—whether you know it or not.

tinyurl.com/illiquidasse...

The Vaccine of Difficulty Why Business Owners Need to Seek the Struggle

Latest Substack is up!

​Talking about "The Vaccine of
Difficulty"—why voluntary hardship is the ultimate stress-inoculation for business owners and investors.
​From the "Ghost Brewery" era to marathon mile 22: how the "suck" increases your ability.
​Micro Brews. Macro Views.

tinyurl.com/Illqdass4

The ROI of Character Why doing the right thing is the ultimate competitive advantage, and what 26.2 miles taught me about the compounding power of character.

Lacing up for my 6th marathon this Sunday. 🏃💨

More than miles—it’s the philosophy: Doing the right thing is always the right thing.

Illiquid Assets #3 focuses on why a community moat is the ultimate Alpha for small biz.

tinyurl.com/illiquidasse...

When in doubt, zoom out. The beer industry isn't dead. It's just not a free lunch anymore.

Are we falling off the "Craft Beer Cliff"? 🍺 ​Stop staring at the pothole and look at the highway. I’m breaking down why the current pullback is a necessary "mean reversion" and why the sky isn't actually falling.
Illiquid Assets #2 is out.

Welcome to Illiquid Assets Micro Brews, Macro Views

Check out my first Substack post about how taproom demographics are a sign of the K-shaped economy.

Saving Private Ryan and it's not close.

I have always thought he looks like the "Sugar Water" alien from Men in Black. Either way, not human.

That One Vanderbilt view tho... 👀

And Tom Lee now on the low end. Wild.

Going to need a triple levered ETF for this. $TDGN

I believe JC would say there are no opinions on this chart. Just facts.

two men are talking to each other with the words `` circular circle with the music , the flow : all good things '' . ALT: two men are talking to each other with the words `` circular circle with the music , the flow : all good things '' .

Asset-Price Spiral

Cheers man. Enjoy the vaca!