Snapchat users visit the app for health and medical advice
There may be opportunities for wellness brands that want to engage with people beyond the confines of a doctor’s office, per a new study from the company.
#smm #snapchat
Content diversification is key to engagement on Pinterest
New insight from the platform highlights the importance of variable signals within Pin recommendations.
#pinterest #smm
Google Ads adds “Results” tab to show impact of recommendations
Google Ads now shows the real impact of its recommendations, giving advertisers a way to evaluate performance instead of relying on trust.
#google #seo
Google CEO Says AI Could ‘Break Pretty Much All Software’
Google CEO Sundar Pichai said AI models could expose more software vulnerabilities and agreed it was plausible AI is affecting zero-day exploit markets.
#google #seo
Google Ads lets marketers reuse AI text rules across campaigns
Google Ads now helps advertisers scale AI-generated ads faster while maintaining consistent brand voice and creative control.
#google #seo
Google: AI ads driving up to 80% sales lift for some brands
Google’s shift to AI-powered, intent-driven ads is helping brands boost performance, reshaping how brands need to reach consumers in search.
#google #seo
Sundar Pichai sees Google Search evolving into an ‘agent manager’
Google CEO says searches will turn into multi-step tasks, with AI coordinating actions across tools instead of returning links and answers.
#google #seo
Google AI Overviews: 90% accurate, yet millions of errors remain: Analysis
Nine out of 10 correct may sound strong for generative AI, but that means searchers could be getting millions of inaccurate answers every day.
#google #seo
Google starts showing sponsored ads in the Images tab on mobile search
Eligible campaigns can pick up incremental impressions in a brand-new visual placement on Google Image search, without changing any settings.
#google #seo
One in five ChatGPT clicks go to Google: Study
Despite a 206% jump in referrals, most sites see minimal traffic as queries rely less on live search and more on pre-trained knowledge.
#google #seo
New Google Maps features: Local Guides redesign, AI captions, photo sharing
New Maps tools surface recent media, suggest camera roll uploads, and flag top reviewers with gold profiles, as Google expands AI captions.
#google #seo
How AI decides what your content means and why it gets you wrong
AI systems label and score content before ranking. Annotation determines how you’re understood — and whether you compete at all.
#seo #smm
How Consumers Navigate High-Stakes Purchases In AI Mode
New research shows AI Mode is reshaping buying decisions. Learn how to secure visibility, trust, and top placement.
#seo #smm
5 priorities for lead gen in AI-driven advertising
Clean up conversion data, simplify landing pages, budget across the funnel, and create assets AI can actually use effectively.
#seo #smm
The Mad Men era of SEO: Why AI is shifting search to persuasion
Content gets brands found. AI decides who gets recommended — based on positioning, proof, and presence across the web.
#seo #smm
From T-Shaped To M-Shaped: The PPC Career Evolution Nobody Is Talking About
PPC professionals commanding higher compensation are moving beyond T-shaped skill sets toward M-shaped expertise with multiple deep, complementary disciplines.
#seo #smm
Google, Meta, and the long history of misaligned incentives in paid media
From default settings to reporting, here’s how ad platforms shape performance — often making results look better than they are.
#google #meta
How marketing leaders are getting unstuck from Salesforce by Stitch
An executive fireside chat for brand-side marketers on how brands are moving into their next era — beyond Marketing Cloud.
#seo #smm
Google Explains Why It Doesn’t Matter That Websites Are Getting Larger
Google explains why it doesn't matter if websites are getting heavier and the takeaway has everything to do with SEO.
#google #seo
Google’s Mueller On SEO Gurus Who Are “Clueless Imposters”
Google's John Mueller says that those who self-identify as SEO gurus are clueless imposters.
#google #seo
ChatGPT Now Crawls 3.6x More Than Googlebot: What 24M Requests Reveal
Find out why Googlebot is no longer the only dominant crawler as OpenAI's ChatGPT-User takes the lead in web requests.
#google #seo
Questions linger about the long-term viability of X
Despite its merger with xAI and the upcoming SpaceX initial public offering in June, running the app is costing Elon Musk more money than it’s bringing in.
#seo #smm
Meta looks to grow Threads in Japan
The new profile will be used to share Japan-specific information for users as Meta continues to challenge X for dominance in the microcontent sphere.
#meta #threads
Instagram chief debunks popular engagement hack
Adam Mosseri said that reposting posts to Stories won’t increase reach, but hinted that the app may be considering a way to schedule Stories.
#instagram #smm
Meta will soon release new AI models developed by Alexandr Wang
The company plans to eventually offer open source versions as its Superintelligence group works to catch up with industry benchmarks, per Axios.
#meta #smm
TikTok expands HubSpot integration
The extended partnership gives users of both platforms more tools to manage ad campaigns and measure ROI.
#smm #tiktok
Are low-quality listicles about to lose their edge in Google Search?
Google says it's aware of weak 'best of' lists and said it 'works to combat that kind of abuse' in Search and Gemini.
#google #seo
Human content is 8x more likely than AI to rank #1 on Google: Study
New Semrush data shows human-written pages dominate top Google rankings, while AI content appears in lower Page 1 positions.
#google #seo
