Thread 2: Disinformation as a Service
SDA sells narrative warfare.
Clients order outcomes (e.g. “undermine NATO”), and SDA delivers campaigns built for effect, not likes.
#DeceptionByDesign2
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#DeceptionByDesign2
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Why this matters:
Because it shows how disinformation has become operationalized and modular.
It’s no longer about ideology.
It’s about marketable influence products.
And these services can be scaled, sold, and reused.
#DeceptionByDesign2
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Once approved, the agency executes across digital layers:
– AI-generated visuals
– Forged letters “leaked” to influence media
– Pseudo-news outlets with planted op-eds
– Troll comment brigades for local effect
All tied into a single message stream.
#DeceptionByDesign2
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Clients—mostly Russian state bodies—approach SDA with broad objectives:
– Undermine Ukraine
– Destabilize NATO
– Sow distrust in EU institutions
SDA then pitches a custom campaign to achieve those goals.
#DeceptionByDesign2
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We don’t talk enough about this:
Modern disinformation is a service industry.
The Social Design Agency doesn’t just push propaganda.
It sells it—like a digital PR firm for authoritarian objectives.
#DeceptionByDesign2
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🧵 Disinformation as a Service: How the Kremlin Contracts Out Narrative Warfare
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Source: Beyond Operation Doppelgänger (Pamment & Tsurtsumia, 2025)
mpf.se/psychological...
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