Most 𝗵𝗶𝗴𝗵𝗲𝗿 𝗲𝗱 𝘄𝗲𝗯𝘀𝗶𝘁𝗲 𝗿𝗲𝗱𝗲𝘀𝗶𝗴𝗻𝘀 don’t fail because of technology. They fail because of people.
They're not technical problems—they’re people problems.
#HigherEdMarketing #WebDesign
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#HigherEdMarketing
Latest posts tagged with #HigherEdMarketing on Bluesky
Posts tagged #HigherEdMarketing
SESSION SPOTLIGHT:
From Inquiry to Enrollment: Admissions-Driven Storytelling and Data Strategies That Convert
PRESENTED BY:
Austin Blair
Dean of Admission & Marketing | Higher Education Enrollment Leader
#eduWeb26 #HigherEdMarketing
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This week on #EABOfficeHours #podcast, EAB experts share insights from EAB’s survey of more than 120 marketing and enrollment leaders, highlighting the growing importance of investing in website experience as institutions prioritize #Enrollment growth. 📈 https://bit.ly/4bXFLON
#HigherEdMarketing
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Disney EPCOT Tix come with your eduWeb higher education registration IF you register by or before June 15, 2026.
REGISTER: www.eduwebsummit.com/general-information/regi...
#HigherEdMarketing #eduWeb26
EDUWEB. ORLANDO. JULY 14-16.
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SESSION SPOTLIGHT:
Design Your Own MarCom Bootcamp
PRESENTED BY:
Kelly O'Donnell
Assistant Vice President for Communications and Public Affairs
Andrew Murphy
Director of Marketing
Jason Rich
Vice President for Strategy, Communications and Outreach
#eduWeb26 #HigherEdMarketing
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The "ban" on AI in higher ed is the modern equivalent of banning the word processor in 1985. It’s time for a shift.
Learn why 𝗔𝗜 𝗮𝗱𝗼𝗽𝘁𝗶𝗼𝗻 is the key to reclaiming your team's strategic margin and doubling down on 𝗵𝘂𝗺𝗮𝗻 𝗰𝗼𝗻𝗻𝗲𝗰𝘁𝗶𝗼𝗻.
#HigherEdMarketing
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#HigherEdMarketing doesn’t fail because teams don’t care - it breaks down when there’s no repeatable workflow.
A 𝗰𝗼𝗻𝘁𝗲𝗻𝘁 𝗲𝗻𝗴𝗶𝗻𝗲 helps your team stay consistent while reducing burnout.
#MarketingWorkflow
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Applications are Open for the 2026 eduWeb Scholarship. Learn more here:
www.eduwebsummit.com/general-information/eduw...
#HigherEdMarketing #eduWeb26
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The "ban" on AI in higher ed is the modern equivalent of banning the word processor in 1985. It’s time for a shift.
Learn why 𝗔𝗜 𝗮𝗱𝗼𝗽𝘁𝗶𝗼𝗻 is the key to reclaiming your team's strategic margin and doubling down on 𝗵𝘂𝗺𝗮𝗻 𝗰𝗼𝗻𝗻𝗲𝗰𝘁𝗶𝗼𝗻.
#HigherEdMarketing
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SESSION SPOTLIGHT:
Data and Daring: Balancing New Ideas with Data-Driven Decisions for Social Media
PRESENTED BY:
Melissa Rubens
Digital Communications Manager, University of Tennessee, Division of Student Life
#eduWeb26 #HigherEdMarketing
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Most 𝗵𝗶𝗴𝗵𝗲𝗿 𝗲𝗱 𝘄𝗲𝗯𝘀𝗶𝘁𝗲 𝗿𝗲𝗱𝗲𝘀𝗶𝗴𝗻𝘀 don’t fail because of technology. They fail because of people.
They're not technical problems—they’re people problems.
#HigherEdMarketing #WebDesign
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SESSION SPOTLIGHT:
Beyond the Inbox: Using Data to Personalize the Student Journey
PRESENTED BY:
Brooke Harper
Assistant Director, Data & Analytics, CRM & Communications | Texas A&M University
#eduWeb26 #HigherEdMarketing
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Higher ed doesn’t need more content - it needs better stories.
A strong 𝗵𝗶𝗴𝗵𝗲𝗿 𝗲𝗱𝘂𝗰𝗮𝘁𝗶𝗼𝗻 𝘀𝘁𝗼𝗿𝘆𝘁𝗲𝗹𝗹𝗶𝗻𝗴 𝘀𝘁𝗿𝗮𝘁𝗲𝗴𝘆 starts with listening—and leads to real enrollment impact.
#HigherEdMarketing #Storytelling
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Most 𝗵𝗶𝗴𝗵𝗲𝗿 𝗲𝗱 𝘄𝗲𝗯𝘀𝗶𝘁𝗲 𝗿𝗲𝗱𝗲𝘀𝗶𝗴𝗻𝘀 don’t fail because of technology. They fail because of people.
They're not technical problems—they’re people problems.
#HigherEdMarketing #WebDesign
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SESSION SPOTLIGHT:
Clarity Is Equity: Building Trust Through Student-Centered Messaging
PRESENTED BY:
Kristin Nichols
Chief Marketing Officer, Massachusetts College of Liberal Arts
and
Laura Rudolph
Parent Enrollment Communications, New York University
#eduWeb26 #HigherEdMarketing
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SESSION SPOTLIGHT:
Conscious Use of AI: Building an Intentional, Human-Centered Partnership
PRESENTED BY:
Milena "Mila" Lozina
Director of Marketing and Adj. Professor, RYT 200 Yoga Instuctor and Reiki Master
#eduWeb26 #HigherEdMarketing
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SESSION SPOTLIGHT:
Beyond the Inbox: Using Data to Personalize the Student Journey
PRESENTED BY:
Brooke Harper
Assistant Director, Data & Analytics, CRM & Communications | Texas A&M University
#eduWeb26 #HigherEdMarketing
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#HigherEdMarketing doesn’t fail because teams don’t care - it breaks down when there’s no repeatable workflow.
A 𝗰𝗼𝗻𝘁𝗲𝗻𝘁 𝗲𝗻𝗴𝗶𝗻𝗲 helps your team stay consistent while reducing burnout.
#MarketingWorkflow
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The most dangerous number in higher ed marketing isn’t impressions or clicks. It’s the number no one asks for:
𝗖𝗼𝘀𝘁 𝗽𝗲𝗿 𝗲𝗻𝗿𝗼𝗹𝗹𝗲𝗱 𝘀𝘁𝘂𝗱𝗲𝗻𝘁.
I break down a real-world $1,200 click and what it reveals about the difference between advertising and actual m...
#HigherEdMarketing #ROI
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The linear enrollment funnel is evolving. 🎯 It’s time for a trust-building ecosystem.
Learn how an 𝗔𝗜 𝗲𝗻𝗿𝗼𝗹𝗹𝗺𝗲𝗻𝘁 𝗳𝘂𝗻𝗻𝗲𝗹 𝘀𝘁𝗿𝗮𝘁𝗲𝗴𝘆 helps small colleges do more with less—without losing the human touch.
#HigherEdMarketing
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Join us in Orlando for the eduWeb Summit 2026!
July 14 - 16
Learn more and register 👉 https://www.eduwebsummit.com
#HigherEdMarketing #eduWeb26
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#HigherEdMarketing doesn’t fail because teams don’t care - it breaks down when there’s no repeatable workflow.
A 𝗰𝗼𝗻𝘁𝗲𝗻𝘁 𝗲𝗻𝗴𝗶𝗻𝗲 helps your team stay consistent while reducing burnout.
#MarketingWorkflow
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Refreshed:
👋🏼 I’m Joel Goodman:
💭 #HigherEdMarketing, Hospitable Design, and UX
⚽ #COYS
🍞 Bread baking
🍕 Pizza making
💿 Midwest emo
👨🏼💻 Web design + dev
🍽️ Food!
🍸 Extra dry gin martinis
🎙️ Sometimes podcast with @ronbronson.com
📼 Making more videos this year
🌏 VP Growth Strategy at Squiz
More...🧵
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Higher ed doesn’t need more content - it needs better stories.
A strong 𝗵𝗶𝗴𝗵𝗲𝗿 𝗲𝗱𝘂𝗰𝗮𝘁𝗶𝗼𝗻 𝘀𝘁𝗼𝗿𝘆𝘁𝗲𝗹𝗹𝗶𝗻𝗴 𝘀𝘁𝗿𝗮𝘁𝗲𝗴𝘆 starts with listening—and leads to real enrollment impact.
#HigherEdMarketing #Storytelling
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SESSION SPOTLIGHT:
AI in Action at Norwich University: Accessible, Trusted, On-Brand Content
PRESENTED BY:
Caryn Sobieski-VanDelinder
Senior Web Content Specialist
and
Jason Black
Marketing Communications at Norwich University
#eduWeb26 #HigherEdMarketing
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Higher ed video marketing is becoming essential for 𝗲𝗻𝗿𝗼𝗹𝗹𝗺𝗲𝗻𝘁 𝘀𝘁𝗿𝗮𝘁𝗲𝗴𝘆.
Great insights from Vince Slomsky of USF on building a 𝘃𝗶𝗱𝗲𝗼-𝗳𝗶𝗿𝘀𝘁 𝗺𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝘀𝘁𝗿𝗮𝘁𝗲𝗴𝘆.
#HigherEdMarketing
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SESSION SPOTLIGHT:
Building an Engagement-First Measurement Framework for Analysis and Impact
PRESENTED BY:
Zoe Graham
Web Analytics Manager, Ohio University
#eduWeb26 #HigherEdMarketing
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Higher ed doesn’t need more content - it needs better stories.
A strong 𝗵𝗶𝗴𝗵𝗲𝗿 𝗲𝗱𝘂𝗰𝗮𝘁𝗶𝗼𝗻 𝘀𝘁𝗼𝗿𝘆𝘁𝗲𝗹𝗹𝗶𝗻𝗴 𝘀𝘁𝗿𝗮𝘁𝗲𝗴𝘆 starts with listening—and leads to real enrollment impact.
#HigherEdMarketing #Storytelling
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SESSION SPOTLIGHT:
Beyond the Booth: How Experiential Marketing Cuts Through in Higher Ed
PRESENTED BY:
Justin Bell
Fordham University, Vice President for Marketing and Communications
#eduWeb26 #HigherEdMarketing
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Early Bird Registration ends THIS FRIDAY, March 27
Please note: It will not be extended
Register now and save 👉 www.eduwebsummit.com/general-information/regi...
#HigherEdMarketing #eduWeb26
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