#IdentitySolutions

Marketing News

@marketingnews.bsky.social

3 days ago

Amazon tightens its grip as programmatic identity enters a new era Amazon billing, pricing, and fee changes collide with The Trade Desk identity overhaul and dentsu's leadership reset in the week's most consequential ad industry moves.

ICYMI: Amazon tightens its grip as programmatic identity enters a new era #Amazon #ProgrammaticAdvertising #AdTech #IdentitySolutions #DigitalMarketing

PPC Land

@ppc.land

3 days ago

Amazon tightens its grip as programmatic identity enters a new era Amazon billing, pricing, and fee changes collide with The Trade Desk identity overhaul and dentsu's leadership reset in the week's most consequential ad industry moves.

ICYMI: Amazon tightens its grip as programmatic identity enters a new era #Amazon #ProgrammaticAdvertising #AdTech #IdentitySolutions #DigitalMarketing

PPC Land

@ppc.land

8 months ago

End of cookies is a myth: real change lies elsewhere in digital advertising Alternative identity solutions gain traction as Google's cookie delays highlight industry dependency.

End of cookies is a myth: real change lies elsewhere in digital advertising #DigitalMarketing #Advertising #Cookies #Privacy #IdentitySolutions

Marketing News

@marketingnews.bsky.social

8 months ago

End of cookies is a myth: real change lies elsewhere in digital advertising Alternative identity solutions gain traction as Google's cookie delays highlight industry dependency.

End of cookies is a myth: real change lies elsewhere in digital advertising #DigitalMarketing #Advertising #Cookies #Privacy #IdentitySolutions

PPC Land

@ppc.land

1 year ago

Audio identity tech partnership drives 2.4x higher ad fill rates Triton Digital and Optable collaboration enables advanced identity solutions for audio publishers, boosting programmatic revenue.

ICYMI: Audio identity tech partnership drives 2.4x higher ad fill rates: Triton Digital and Optable collaboration enables advanced identity solutions for audio publishers, boosting programmatic revenue. #AudioTech #DigitalAdvertising #ProgrammaticAds #AdFillRates #IdentitySolutions

Marketing News

@marketingnews.bsky.social

1 year ago

Audio identity tech partnership drives 2.4x higher ad fill rates Triton Digital and Optable collaboration enables advanced identity solutions for audio publishers, boosting programmatic revenue.

ICYMI: Audio identity tech partnership drives 2.4x higher ad fill rates #AudioTech #DigitalAdvertising #ProgrammaticAds #AdFillRates #IdentitySolutions

Marketing News

@marketingnews.bsky.social

1 year ago

Yahoo expands identity solutions to CTV and publishers, boosting ad targeting Yahoo enhances digital advertising capabilities with Identity Solutions for CTV and expanded publisher availability via major SSPs.

Yahoo expands identity solutions to CTV and publishers, boosting ad targeting: Yahoo enhances digital advertising capabilities with Identity Solutions for CTV and expanded publisher availability via major SSPs. #Yahoo #DigitalAdvertising #CTV #AdTargeting #IdentitySolutions

PPC Land

@ppc.land

1 year ago

Yahoo expands identity solutions to CTV and publishers, boosting ad targeting Yahoo enhances digital advertising capabilities with Identity Solutions for CTV and expanded publisher availability via major SSPs.

Yahoo expands identity solutions to CTV and publishers, boosting ad targeting: Yahoo enhances digital advertising capabilities with Identity Solutions for CTV and expanded publisher availability via major SSPs. #Yahoo #DigitalAdvertising #CTV #AdTargeting #IdentitySolutions