#programmaticads

@marketingnews.bsky.social

21 hours ago

NIQ and Adsquare make real CPG purchase data available for programmatic ads NIQ and Adsquare today announced a collaboration making real CPG purchase-based GeoPurchase audience segments available for programmatic and DOOH campaigns.

NIQ and Adsquare make real CPG purchase data available for programmatic ads #CPG #ProgrammaticAds #DigitalMarketing #AdTech #DOOH

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PPC Land

@ppc.land

21 hours ago

NIQ and Adsquare make real CPG purchase data available for programmatic ads NIQ and Adsquare today announced a collaboration making real CPG purchase-based GeoPurchase audience segments available for programmatic and DOOH campaigns.

NIQ and Adsquare make real CPG purchase data available for programmatic ads #CPG #ProgrammaticAds #DigitalMarketing #AdTech #DOOH

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Marketing News

@marketingnews.bsky.social

23 hours ago

The American Prospect drops programmatic ads, bets on reader trust On April 6, 2026, The American Prospect removed all programmatic advertising from its website, citing surveillance, monopoly power, and damage to journalism.

The American Prospect drops programmatic ads, bets on reader trust #Journalism #MediaEthics #Advertising #ReaderTrust #ProgrammaticAds

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PPC Land

@ppc.land

23 hours ago

The American Prospect drops programmatic ads, bets on reader trust On April 6, 2026, The American Prospect removed all programmatic advertising from its website, citing surveillance, monopoly power, and damage to journalism.

The American Prospect drops programmatic ads, bets on reader trust #Journalism #MediaEthics #Advertising #ReaderTrust #ProgrammaticAds

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PPC Land

@ppc.land

1 day ago

Deep Sync and MiQ cut voter data activation from days to hours Deep Sync and MiQ expand their programmatic political advertising partnership for 2026 midterms, promising voter data activation in under one hour and 53% more reach.

FYI: Deep Sync and MiQ cut voter data activation from days to hours #PoliticalAdvertising #VoterData #ProgrammaticAds #Election2026 #DigitalMarketing

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Marketing News

@marketingnews.bsky.social

1 day ago

Deep Sync and MiQ cut voter data activation from days to hours Deep Sync and MiQ expand their programmatic political advertising partnership for 2026 midterms, promising voter data activation in under one hour and 53% more reach.

FYI: Deep Sync and MiQ cut voter data activation from days to hours #PoliticalAdvertising #VoterData #ProgrammaticAds #Election2026 #DigitalMarketing

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Marketing News

@marketingnews.bsky.social

3 days ago

Deep Sync and MiQ cut voter data activation from days to hours Deep Sync and MiQ expand their programmatic political advertising partnership for 2026 midterms, promising voter data activation in under one hour and 53% more reach.

ICYMI: Deep Sync and MiQ cut voter data activation from days to hours #PoliticalAdvertising #VoterData #ProgrammaticAds #2026Elections #DigitalMarketing

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PPC Land

@ppc.land

3 days ago

Deep Sync and MiQ cut voter data activation from days to hours Deep Sync and MiQ expand their programmatic political advertising partnership for 2026 midterms, promising voter data activation in under one hour and 53% more reach.

ICYMI: Deep Sync and MiQ cut voter data activation from days to hours #PoliticalAdvertising #VoterData #ProgrammaticAds #2026Elections #DigitalMarketing

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PPC Land

@ppc.land

4 days ago

Deep Sync and MiQ cut voter data activation from days to hours Deep Sync and MiQ expand their programmatic political advertising partnership for 2026 midterms, promising voter data activation in under one hour and 53% more reach.

Deep Sync and MiQ cut voter data activation from days to hours #PoliticalAdvertising #VoterData #ProgrammaticAds #Midterms2026 #DataActivation

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Marketing News

@marketingnews.bsky.social

4 days ago

Deep Sync and MiQ cut voter data activation from days to hours Deep Sync and MiQ expand their programmatic political advertising partnership for 2026 midterms, promising voter data activation in under one hour and 53% more reach.

Deep Sync and MiQ cut voter data activation from days to hours #PoliticalAdvertising #VoterData #ProgrammaticAds #Midterms2026 #DataActivation

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PPC Land

@ppc.land

6 days ago

IAS and Mastercard turn media quality into live sales signals IAS and Mastercard combine media quality signals with anonymized purchase data to steer programmatic investment in real time, with U.S. availability from Q2 2026.

FYI: IAS and Mastercard turn media quality into live sales signals #Marketing #Advertising #ProgrammaticAds #DigitalMarketing #SalesSignals

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Marketing News

@marketingnews.bsky.social

6 days ago

IAS and Mastercard turn media quality into live sales signals IAS and Mastercard combine media quality signals with anonymized purchase data to steer programmatic investment in real time, with U.S. availability from Q2 2026.

FYI: IAS and Mastercard turn media quality into live sales signals #Marketing #Advertising #ProgrammaticAds #DigitalMarketing #SalesSignals

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PPC Land

@ppc.land

1 week ago

A+E Global Media cuts ad server load 84% with Index Exchange pod-level auctions A+E Global Media cut ad server requests 84% and lifted impressions 39% by switching to pod-level programmatic auctions via Index Exchange and FreeWheel's OpenRTB 2.6 integration.

FYI: A+E Global Media cuts ad server load 84% with Index Exchange pod-level auctions #DigitalMarketing #ProgrammaticAds #AdTech #MarketingStrategy #DataDriven

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Marketing News

@marketingnews.bsky.social

1 week ago

A+E Global Media cuts ad server load 84% with Index Exchange pod-level auctions A+E Global Media cut ad server requests 84% and lifted impressions 39% by switching to pod-level programmatic auctions via Index Exchange and FreeWheel's OpenRTB 2.6 integration.

FYI: A+E Global Media cuts ad server load 84% with Index Exchange pod-level auctions #DigitalMarketing #ProgrammaticAds #AdTech #MarketingStrategy #DataDriven

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Marketing News

@marketingnews.bsky.social

1 week ago

MiQ buys Adsmovil's LatAm arm to dominate independent programmatic MiQ acquires Adsmovil's Latin America business, creating the region's largest independent programmatic company with 150+ employees across 12 markets.

ICYMI: MiQ buys Adsmovil's LatAm arm to dominate independent programmatic #MiQ #Adsmovil #PublicidadDigital #ProgrammaticAds #LatAm

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PPC Land

@ppc.land

1 week ago

MiQ buys Adsmovil's LatAm arm to dominate independent programmatic MiQ acquires Adsmovil's Latin America business, creating the region's largest independent programmatic company with 150+ employees across 12 markets.

ICYMI: MiQ buys Adsmovil's LatAm arm to dominate independent programmatic #MiQ #Adsmovil #PublicidadDigital #ProgrammaticAds #LatAm

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PPC Land

@ppc.land

2 weeks ago

A+E Global Media cuts ad server load 84% with Index Exchange pod-level auctions A+E Global Media cut ad server requests 84% and lifted impressions 39% by switching to pod-level programmatic auctions via Index Exchange and FreeWheel's OpenRTB 2.6 integration.

ICYMI: A+E Global Media cuts ad server load 84% with Index Exchange pod-level auctions #DigitalAdvertising #ProgrammaticAds #AdTech #IndexExchange #FreeWheel

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Marketing News

@marketingnews.bsky.social

2 weeks ago

A+E Global Media cuts ad server load 84% with Index Exchange pod-level auctions A+E Global Media cut ad server requests 84% and lifted impressions 39% by switching to pod-level programmatic auctions via Index Exchange and FreeWheel's OpenRTB 2.6 integration.

ICYMI: A+E Global Media cuts ad server load 84% with Index Exchange pod-level auctions #DigitalAdvertising #ProgrammaticAds #AdTech #IndexExchange #FreeWheel

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PPC Land

@ppc.land

3 weeks ago

WHOOP picks Viant as its CTV ad platform in a multi-year deal WHOOP selects Viant Technology as its DSP of Record for CTV advertising, targeting household-level precision and measurable business outcomes in a multi-year deal.

WHOOP picks Viant as its CTV ad platform in a multi-year deal #CTVAdvertising #DigitalMarketing #ProgrammaticAds #WHOOP #ViantTechnology

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Marketing News

@marketingnews.bsky.social

3 weeks ago

WHOOP picks Viant as its CTV ad platform in a multi-year deal WHOOP selects Viant Technology as its DSP of Record for CTV advertising, targeting household-level precision and measurable business outcomes in a multi-year deal.

WHOOP picks Viant as its CTV ad platform in a multi-year deal #CTVAdvertising #DigitalMarketing #ProgrammaticAds #WHOOP #ViantTechnology

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Marketing News

@marketingnews.bsky.social

4 weeks ago

Spain's streamers are watching more - and advertisers are taking notice Magnite's 2025 Spain study of 872 streamers reveals CTV co-viewing habits, live stream ad recall, and low awareness of shoppable and pause ad formats - key signals for programmatic buyers.

Spain's streamers are watching more - and advertisers are taking notice #SpainStreamers #CTVAdvertising #LiveStreaming #ProgrammaticAds #AdRecall

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PPC Land

@ppc.land

4 weeks ago

Spain's streamers are watching more - and advertisers are taking notice Magnite's 2025 Spain study of 872 streamers reveals CTV co-viewing habits, live stream ad recall, and low awareness of shoppable and pause ad formats - key signals for programmatic buyers.

Spain's streamers are watching more - and advertisers are taking notice #SpainStreamers #CTVAdvertising #LiveStreaming #ProgrammaticAds #AdRecall

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Marketing News

@marketingnews.bsky.social

1 month ago

ChatGPT, Trade Desk, Google: ad industry's fault lines widen in one week ChatGPT serves first confirmed brand ads at $60 CPM; Dentsu and WPP exit Trade Desk OpenPath; Google Demand Gen targeting shifts; Omnicom posts $17.5B year.

ChatGPT, Trade Desk, Google: ad industry's fault lines widen in one week #AdTech #DigitalMarketing #ProgrammaticAds #GoogleAds #TradeDesk

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PPC Land

@ppc.land

1 month ago

ChatGPT, Trade Desk, Google: ad industry's fault lines widen in one week ChatGPT serves first confirmed brand ads at $60 CPM; Dentsu and WPP exit Trade Desk OpenPath; Google Demand Gen targeting shifts; Omnicom posts $17.5B year.

ChatGPT, Trade Desk, Google: ad industry's fault lines widen in one week #AdTech #DigitalMarketing #ProgrammaticAds #GoogleAds #TradeDesk

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PPC Land

@ppc.land

2 months ago

IAB Tech Lab defines digital auction mechanics for ad buyers IAB Tech Lab released standardized definitions for programmatic auctions on January 29, establishing common vocabulary for buyers, sellers, and platforms.

IAB Tech Lab defines digital auction mechanics for ad buyers #DigitalMarketing #ProgrammaticAds #AdTech #IABTechLab #OnlineAdvertising

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Marketing News

@marketingnews.bsky.social

2 months ago

IAB Tech Lab defines digital auction mechanics for ad buyers IAB Tech Lab released standardized definitions for programmatic auctions on January 29, establishing common vocabulary for buyers, sellers, and platforms.

IAB Tech Lab defines digital auction mechanics for ad buyers #DigitalMarketing #ProgrammaticAds #AdTech #IABTechLab #OnlineAdvertising

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Publisher Collective

@publisher-collective.com

2 months ago

Hey publishers!
January ad revenue looking low? Don’t worry, it happens every year. Understanding seasonal trends helps you plan ahead and stay calm when budgets ebb and flow.
Quarter-by-quarter breakdown coming up - link in bio 👆

#adops #publishers #advertising #programmaticads #monetization