Why Retail Media's Favorite Metric Is Broken #ROAS #Performance
ROAS is a blunt instrument - and it’s time we stop pretending otherwise.
In this clip, retail media strategist *Andrew Lipsman* calls out the over-reliance on ROAS in retail media and digital…
#ROAS looks great in a spreadsheet — but is it telling the truth?
Andrew Lipsman explains why ROAS is a blunt instrument in #retailmedia strategy —and what we should be measuring instead.
More insights like this on the latest #RetailRazor #podcast!
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#TopRetailExpert #RetailVoices