Screenshot of a Forbes Communications Council Expert Panel article published in Forbes titled “18 Tips For Structuring Presentations That Win Over Skeptical Audiences.”
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The panel features insights from communications and marketing executives including Board Director and Global Marketer Toby Wong within the Forbes Communications Council.
Article published in Forbes on March 5, 2026.
Screenshot of the contribution of Board Director and Global Marketer Toby Wong in the Forbes Communications Council Expert Panel titled “18 Tips For Structuring Presentations That Win Over Skeptical Audiences.”
Toby’s contribution #13 is titled:
“Start With Strategy, Stakes And The Cost Of Inaction” and reads:
“Presentations persuade by first addressing the underlying strategy and rationale, what has changed from the current state and the real risk or cost of standing still. When the stakes are clear, alignment comes faster.” - Toby Wong, Toby Wong Consulting
Forbes: Turning Skepticism Into Alignment
Persuasion happens when strategy, stakes and tradeoffs are clear enough for others to decide and act.
Check-out @forbes.com Expert Panel: bit.ly/4tbPNBC
#Presentations #Alignment #DecisionMaking #Forbes