Screenshot of a Forbes Communications Council Expert Panel article published in Forbes titled “20 Vendor ‘Green Flags’ CMOs Should Look For Beyond The RFP.” The screenshot shows the Forbes masthead and article header. The panel features insights from marketing leaders including Board Director and Global Marketer Toby Wong. Screenshot of a Forbes Communications Council Expert Panel article published in Forbes titled “20 Vendor ‘Green Flags’ CMOs Should Look For Beyond The RFP.” The screenshot shows the Forbes masthead and article header. The panel features insights from Marketing Leaders including Board Director and Global Marketer Toby Wong within the Forbes Communications Council. Article published in Forbes on March 17, 2026.
Screenshot of the contribution of Board Director and Global Marketer Toby Wong in the Forbes Communications Council Expert Panel titled “20 Vendor ‘Green Flags’ CMOs Should Look For Beyond The RFP.” Toby’s contribution is #9 titled “Openness To Operational Scrutiny” and reads: “When the selection decision shifts from vendor to partner, scrutiny increases. Deeper due diligence with creative, program management, finance and supply chain shows enterprise readiness and capability. Offering an open door to transparent review, including site visits and access to key leaders, signals enterprise depth beyond the RFP and mitigates reputational and operational risk.” - Toby Wong, Toby Wong Consulting
Vendor and agency selection is a governance decision.
Due diligence is scrutiny.
It reveals how partners truly operate.
Read @forbes.com Expert Panel: bit.ly/4rCNkPe
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