Quote by Thomas Bergmann, Senior EU policy adviser at the EBU.
"As audiences struggle to find media that matters, we urge device manufacturers and user interface providers to get serious about EMFA brand attribution so audiences know who is behind the content they are seeing.
We further call on national governments and regulators to take serious steps to guarantee that content of general interest rises to the top amidst the noise, as provided for in the AVMSD."
At a European Board for Media Services event, our Thomas Bergmann urged:
📱device manufacturers to ensure #EMFA brand attribution so audiences know who is behind the content
⚖️governments to guarantee content of general interest rises to the top, as per the #AVMSD
Learn more: social.ebu.ch/Prominence