#BehavioralTargeting

Bill Quell

@bquell.bsky.social

3 days ago

🎯 Most targeting is a junkyard approach: throw ads at everyone and hope something sticks.

The better way?

Behavioral targeting — reach people based on what they've DONE.
Contextual targeting — reach them based on what they're READING or WATCHING.

Together, these dramatically improve ROI

@browniebear79.bsky.social

2 weeks ago

Have you ever considered how sports betting apps pinpoint the perfect moment to send out a promotion?
Get the book - The House Always Wins - amzn.to/4t5PcRX

#GamblingAlgorithms #DraftKings #TheHouseAlwaysWins #DarkPatterns #AppDesign #DataScience #BehavioralTargeting #TechEthics #Sportsbook

@aerospikedb.bsky.social

4 months ago

Behavioral Targeting: Definition, How It Works, and ROI | Aerospike Learn how behavioral targeting analyzes user actions to deliver relevant ads, boost engagement, and maximize ROI while respecting privacy and data ethics.

For brands and platforms looking to set up long-term #behavioraltargeting, learn how #Aerospike provides the speed, scale, and efficiency required to process large behavioral #datasets and serve personalized ads in real time.

Read more here: https://monkeylink.co/569fe2

jiVoice

@jivoice.bsky.social

4 months ago

The Ethics of Geo-targeting: Persuasion or Manipulation? The Ethics of Geo-targeting and Algorithmic Persuasion Ever walked past a coffee shop and, seconds later, gotten a notification on your phone for a discount on their new latte? Or…

The Ethics of Geo-targeting: Persuasion or Manipulation? #behavioraltargeting #dataprivacyconcerns #filterbubbles #targetedadvertising #personalizedmarketing #admanipulation #datacollection #geotargetingethics #algorithmicpersuasion #consumerprivacy

@aerospikedb.bsky.social

5 months ago

Behavioral Targeting: Definition, How It Works, and ROI | Aerospike Learn how behavioral targeting analyzes user actions to deliver relevant ads, boost engagement, and maximize ROI while respecting privacy and data ethics.

For brands and platforms looking to set up long-term #behavioraltargeting, learn how #Aerospike provides the speed, scale, and efficiency required to process large behavioral #datasets and serve personalized ads in real time.

https://monkeylink.co/569fe2

#Database #AdTech

@aerospikedb.bsky.social

6 months ago

Behavioral Targeting: Definition, How It Works, and ROI | Aerospike Learn how behavioral targeting analyzes user actions to deliver relevant ads, boost engagement, and maximize ROI while respecting privacy and data ethics.

For brands and platforms looking to set up long-term #behavioraltargeting, learn how #Aerospike provides the speed, scale, and efficiency required to process large behavioral #datasets and serve personalized ads in real time.

https://monkeylink.co/569fe2

#AdTech #Martech #Criteo

@aerospikedb.bsky.social

8 months ago

Behavioral Targeting: Definition, How It Works, and ROI | Aerospike Learn how behavioral targeting analyzes user actions to deliver relevant ads, boost engagement, and maximize ROI while respecting privacy and data ethics.

For brands and platforms looking to set up long-term #behavioraltargeting, learn how #Aerospike provides the speed, scale, and efficiency required to process large behavioral #datasets and serve personalized ads in real time.

Full blog: https://monkeylink.co/569fe2

#AdTech #Martech

DigitallyPromote.me

@digitallypromoteme.bsky.social

9 months ago

Personalize your email content based on subscriber behavior, such as recent purchases or website interactions. #BehavioralTargeting #DynamicContent

@danneira.bsky.social

1 year ago

Behavioral targeting helps you reach viewers based on their online behavior and past interactions with your brand. Use this data to create highly relevant ads. #BehavioralTargeting #YouTubeAds