18 minutes ago
_SOURCING DISCLOSURE: No Tier 1 outlet (Forbes, Bloomberg, Reuters, AP, WSJ) has published a verified net worth or revenue figure for Staple Games. All financial estimates in this article are structural inferences built from documented industry benchmarks and publicly available company data. Aggregator site figures were not used._
Staple Games net worth is, by any honest measure, a number no major outlet has ever published. That gap is itself a story. The San Antonio-based mobile game studio has accumulated an estimated 30 million Android installs across 26 apps. Yet it has never attracted a Forbes profile, a Bloomberg mention, or a venture capital headline.
This article builds an honest estimate from the ground up. It uses documented industry benchmarks, public company records, and app intelligence data. It does not cite aggregator sites.
## **Who Founded Staple Games? Background and Origins**
Staple Games LLC was founded in 2019 and incorporated in Texas. Its registered address is 310 S Saint Marys St, Suite 2100, San Antonio, TX 78205. Public business records list Timothy Oswald as the company’s member and CEO.
Oswald previously held roles at Harpan LLC and Tim O’S Studios and worked on the Google Docs team, according to professional directory data. He holds a degree from The University of Texas at Austin (2007–2011). His prior work at Harpan — a card game studio — connects directly to Staple Games’ product focus on solitaire and card titles.
Publicly available records do not confirm the company’s founding capital, investor history, or team size beyond a single employee listed in business intelligence databases. Tracxn classifies Staple Games as unfunded as of its most recent public profile.
## **Career Overview: 26 Apps, 30 Million Installs**
2019: Staple Games launches on Android and iOS. Its first titles focus on classic card and puzzle formats — solitaire, FreeCell, and block puzzle.
2020–2022: The studio expands its catalog. AppBrain data shows the portfolio grows to 26 published Android games. Block Puzzle – Classic Style and Solitaire by Staple Games each surpass 5 million installs, becoming the company’s flagship titles.
2023–2024: Active monthly installs continue. AppBrain estimates roughly 300,000 installs per month across the portfolio as of early 2024. The studio adds charity partnerships, according to its official website, running campaigns to let players donate through gameplay.
2025–2026: The portfolio remains active. Staple Games ranks 41st among 374 active casual game publishers tracked by Tracxn, placing it firmly in the mid-tier of the market.
**THE UNCOMFORTABLE TRUTH** : Staple Games has 30 million installs and zero venture funding. That combination tells a specific story.Tracxn explicitly states the company has not raised any funding rounds. Buzzfile estimates annual revenues near $105,000 — consistent with a solo-founder ad-supported business, not a funded studio.Most mobile game companies with 30 million installs have either raised capital or been acquired. Staple Games has done neither, which suggests its revenue structure is lean and its growth is organic.
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## **Staple Games Net Worth: Structural Inference and Earnings Estimate**
No Tier 1 outlet has reported a net worth or revenue figure for Staple Games. The company is a private LLC and does not file public earnings reports. What follows is a structural inference — not a reported figure — built from documented benchmarks.
### **The Install Base**
AppBrain estimates Staple Games’ cumulative Android installs at approximately 30 million, with two titles exceeding 5 million installs each. Monthly installs are estimated near 300,000. These figures cover Android only; iOS data is not publicly available at app-level detail for a studio of this scale.
### **Ad Revenue Estimate — The Math**
Casual puzzle and card games monetize primarily through in-app advertising, not in-app purchases. The AppsFlyer 2025 benchmark sets ARPDAU (average revenue per daily active user) for puzzle games at approximately $0.08.
Industry retention data (GameAnalytics 2024) shows Day 30 retention below 3% for casual games. For a portfolio with 300,000 monthly installs, a conservative active user estimate runs as follows:
Monthly installs: 300,000. Estimated DAU (using 1–2% active user ratio for mature catalog): 3,000–6,000 daily active users. At $0.08 ARPDAU, that produces $240–$480 per day, or roughly $87,600–$175,200 annually in ad revenue.
This aligns closely with the Buzzfile annual revenue estimate of approximately $105,000. That figure is described as modeled, not audited.
**HOW THE MONEY ACTUALLY WORKS** : Casual mobile games like Staple Games’ catalog earn almost entirely from ads, not purchases.Platform fees: Apple and Google each take 15–30% of in-app purchase revenue. For ad-only models, the platform keeps nothing — the ad network takes its cut instead.Ad network cut: Networks like AdMob typically retain 30–40% of gross ad revenue, passing the remainder to the publisher.Tax: As a US LLC, Staple Games passes income to its owner(s). Federal self-employment and income tax together can represent 30–40% of net profit.Result: Of every $1.00 in gross ad revenue, a solo-founder casual studio may retain $0.40–$0.55 after platform, network, and tax costs.
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**METHODOLOGY TRANSPARENCY** : This estimate is based on: AppBrain install data (public), Buzzfile modeled revenue estimate, AppsFlyer 2025 ARPDAU benchmark for puzzle games ($0.08), GameAnalytics 2024 retention benchmarks, Tracxn company profile (funding status), Dun & Bradstreet company registration data.This estimate excludes: iOS install data (not available at this scale), any IAP revenue (no evidence of active in-app purchase model), potential brand deals or sponsorships (none confirmed), real estate or investment holdings (no public records found).Aggregator site figures (CelebrityNetWorth, Wealthy Gorilla, TheRichest) were not used because they publish unverified ranges with no named sources and no methodology disclosure.LABEL: Structural inference — not a reported figure.
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## **Net Worth Range**
Annual gross revenue: estimated $87,600–$175,200 (structural inference). After ad network fees and taxes, owner net income may run $35,000–$80,000 per year. A private LLC valued at a 2–4x revenue multiple — a standard small SaaS/app multiple — would place the company’s total value in the range of $175,000–$700,000.
This is not a personal net worth figure for Timothy Oswald. Personal net worth includes assets and liabilities beyond company value. Those are not publicly documented.
**THE UNANSWERED QUESTION** : Does Staple Games generate meaningful iOS revenue that doubles or triples the Android-only estimate?Sensor Tower’s publisher overview for Staple Games exists but its revenue data sits behind an enterprise paywall. No public source reveals iOS download counts for this studio.If iOS performs comparably to Android, total revenue could be 1.5–2x higher. That question is genuinely unanswerable from public data.
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## **Endorsements and Sponsorships**
No confirmed brand deals or paid sponsorships for Staple Games have been identified in any Tier 1 or Tier 2 source. The company’s website references charity partnerships — including campaigns tied to gameplay — but these do not constitute revenue-generating endorsements.
## **Real Estate Holdings**
No real estate holdings tied to Staple Games LLC or Timothy Oswald have been confirmed by public property records or press coverage. The company’s registered address is a commercial office suite in San Antonio, which is consistent with a registered agent or co-working address rather than owned property.
## **Current Activities and Net Worth Trajectory**
Staple Games continues to publish and update its app portfolio as of 2026. The company’s website promotes active charity campaigns and describes its mission as publishing simple, clean, and fun mobile games. AppBrain shows ongoing install activity.
The net worth trajectory depends heavily on two variables: whether the studio scales its DAU through better user acquisition, and whether it introduces any IAP or subscription layer. Ad-only casual studios face a structural revenue ceiling. Without either growth driver, the estimated annual revenue range is unlikely to change materially.
## **Peer Comparison: How Staple Games Fits the Casual Mobile Market**
The following table compares Staple Games against similar casual and mid-tier mobile publishers using Tier 1 and industry benchmark data only.
**Company / Studio**| **Career Basis**| **Est. Revenue / Net Worth**| **Source Basis**
---|---|---|---
Staple Games| Ad-supported casual puzzle/card| $175K–$700K (structural inference)| AppBrain, Buzzfile, industry ARPDAU benchmarks
Harpan LLC| Card game mobile studio| Not publicly reported| No Tier 1 figures available
Hungry Studio| Block puzzle (Block Blast!)| $200M+ annual revenue| Sensor Tower (367M lifetime downloads, 2024)
Kwalee| Hyper-casual publisher| Acquired by Games Global, ~$100M deal| Games Global press release, 2023
Small indie puzzle studio (anon.)| Single-title casual puzzle| $50K–$200K/year (benchmark)| AppsFlyer ARPDAU benchmarks, AppBrain industry data
## **Legacy and Cultural Impact**
Staple Games represents a model that is both common and rarely discussed. It is the quiet, unfunded solo-founder studio that builds a catalog of evergreen games, accumulates millions of installs, and generates a livable — if modest — income from ad revenue.
This model does not produce unicorns. It does not attract venture capital. But it is the economic reality for the vast majority of mobile game publishers globally.
**THE INDUSTRY CONTEXT MOMENT** : Staple Games illustrates the long tail of mobile gaming.While headlines focus on Candy Crush ($1B/year) and Royal Match ($1.46B in 2024 per AppMagic), thousands of studios operate quietly in the $100K–$1M annual revenue range. They serve real users, build real products, and generate no Forbes coverage.The absence of a net worth article for Staple Games before now is not because the company is unimportant. It is because the media economy around net worth coverage is calibrated to celebrity, not craft.
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## **Conclusion**
Staple Games net worth is not a number any journalist has ever reported. What the public record shows is a seven-year-old Texas LLC with 30 million Android installs, two flagship titles, no venture funding, and an estimated annual revenue between $87,600 and $175,200 based on industry ARPDAU benchmarks.
The structural company value — using a 2–4x revenue multiple — falls in the range of $175,000 to $700,000. That is a structural inference, not a reported figure. The true number depends on iOS revenue data that no public source has disclosed.
What remains private: personal net worth of the founder, iOS revenue, any investment or real estate holdings, and the company’s actual profit margin after all costs.
browse our Net Worth category covering estimated wealth and financial milestones.
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**DISCLAIMER** _: Net worth figures and financial estimates in this article are based on publicly available information, reported data, and industry-standard estimation methodology. They should be treated as approximations, not verified financial disclosures. Staple Games’ actual net worth may differ materially. This article is for informational purposes only and does not constitute financial advice._
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Staple Games Net Worth: What 30 Million Installs and No Forbes Profile Actually Tells Us SOURCING DISCLOSURE: No Tier 1 outlet (Forbes, Bloomberg, Reuters, AP, WSJ) has published a verified net wor...
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