Black-and-white 1936 newspaper advertisement showing a crowded baseball stadium beneath the headline, “Today...the President of the United States throws out the first ball...and the 1936 season is on,” with a Chesterfield cigarette pack prominently displayed in the foreground.
Opening Day 1936 Chesterfield ties cigarette advertising to baseball’s presidential first-pitch ceremony. A compact example of tobacco borrowing the symbolism & spectacle of America’s pastime.
csts.ua.edu/sports/baseb...
R Whiting, GRA, CSTS
#CSTS #TobaccoHistory #BaseballHistory #AdvertisingHistory