GA4 exports in #BigQuery can get complex fast.
Learn how to unnest nested records, extract event_params, and turn raw exports into reporting-ready columns.
𝗨𝗻𝗻𝗲𝘀𝘁𝗶𝗻𝗴 𝗗𝗮𝘁𝗮 𝗙𝗿𝗼𝗺 𝗚𝗔𝟰 𝗘𝘅𝗽𝗼𝗿𝘁𝘀 𝗶𝗻 𝗕𝗶𝗴𝗤𝘂𝗲𝗿𝘆
🔗 calibrate-analytics.com/insights/202...
#DataTips